Privacy Policy

Last updated: August 16, 2026

Mifrey ("Mifrey," "we," "us," or "our") operates mifrey.com and related services, features, tools, products, and customer experiences (collectively, the "Services").

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit or use our Services, make a purchase, interact with our website, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with Mifrey, where you live, and applicable law, we may collect or process the following categories of personal information:

• Contact information, such as your name, email address, phone number, billing address, and shipping address.
• Payment and transaction information, such as payment method, payment confirmation, transaction details, purchases, returns, refunds, exchanges, and cancellations. Payment information may be processed by Shopify Payments and other authorized payment providers.
• Account information, such as account credentials, preferences, settings, and information associated with your customer account.
• Shopping activity, such as products you view, add to your cart, purchase, return, or otherwise interact with.
• Communications, including information you provide when contacting Mifrey for customer service, order support, returns, or other enquiries.
• Device and technical information, such as your IP address, browser, device type, network connection, and other online identifiers.
• Usage information, including information about how you access, navigate, and interact with our website and Services.

How We Collect Personal Information

We may collect personal information:

• Directly from you, including when you make a purchase, create or use an account, contact us, subscribe to marketing communications, or otherwise provide information to us.
• Automatically, including through cookies, pixels, analytics technologies, and similar technologies when you visit or interact with our Services.
• From service providers, including Shopify and other providers that help us operate our website, process payments, fulfill orders, provide customer service, analyze website activity, prevent fraud, or deliver other business functions.
• From advertising, marketing, and other business partners, where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and Improving Our Services

We use personal information to:

• Process and fulfill orders.
• Process payments, refunds, returns, and other transactions.
• Arrange shipping and delivery.
• Provide order confirmations and shipping updates.
• Manage customer accounts.
• Provide customer support.
• Remember customer preferences.
• Improve our website, products, Services, and customer experience.
• Recommend or personalize products and content where appropriate.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to provide marketing communications and measure, personalize, and improve our advertising.

We may also use advertising and analytics technologies to understand how customers interact with Mifrey and to deliver or measure advertising on third-party platforms.

You can unsubscribe from promotional emails at any time using the unsubscribe link contained in those emails.

Security and Fraud Prevention

We may use personal information to:

• Process payments securely.
• Detect and prevent fraudulent transactions.
• Protect our website, customers, and business.
• Investigate suspicious, malicious, illegal, or unauthorized activity.
• Maintain the security and integrity of our Services.

Communicating With You

We use personal information to respond to enquiries, provide customer service, communicate regarding orders and transactions, and maintain our relationship with you.

Legal and Compliance Purposes

We may process personal information where necessary to comply with applicable laws, regulations, legal proceedings, governmental requests, or other legal obligations, and to establish, exercise, or defend legal rights.

Cookies, Analytics and Advertising Technologies

Mifrey and our service providers may use cookies, pixels, tags, APIs, and similar technologies to operate our website, remember preferences, understand website usage, measure advertising performance, prevent fraud, and provide relevant advertising.

These technologies may collect information about your browser, device, IP address, website interactions, purchases, and other activity.

Depending on your location, you may have the right to opt out of certain uses of your personal information for targeted advertising, sharing, or similar activities.

You can access Mifrey's Data Sharing Opt-Out page at:

mifrey.com/pages/data-sharing-opt-out

Where supported, we may also recognize the Global Privacy Control (GPC) signal as an opt-out request in accordance with applicable law.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate Mifrey, including:

• Shopify, which provides our ecommerce platform and related services.
• Payment processors and financial service providers involved in processing transactions.
• Fulfillment, logistics, shipping, and delivery providers involved in delivering your order.
• Technology and service providers that provide services such as hosting, analytics, customer support, fraud prevention, communications, and business operations.
• Advertising and marketing partners, where permitted by applicable law, for advertising, attribution, analytics, and campaign measurement.
• Professional advisers and authorities where disclosure is reasonably necessary to comply with legal obligations or protect our rights.
• A successor or prospective successor in connection with a merger, acquisition, restructuring, financing, sale of assets, insolvency, or similar business transaction.

We may also disclose information where you direct us to do so or otherwise provide your consent.

Relationship With Shopify

Our Services are hosted and supported by Shopify.

Shopify collects and processes personal information relating to your access to and use of our Services in order to provide and improve Shopify's services and the functionality available to Mifrey.

Information submitted through our Services may therefore be transmitted to and processed by Shopify and other service providers in countries outside the country where you reside.

Certain Shopify features may also use information about interactions with Mifrey, Shopify, and other Shopify merchants to provide enhanced services, personalization, fraud prevention, analytics, and advertising functionality.

For additional information about Shopify's privacy practices and your rights relating to information processed by Shopify, please review Shopify's Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Services

Our Services may contain links to websites, applications, or services operated by third parties.

Mifrey is not responsible for the privacy, security, accuracy, or practices of third-party websites or services. We recommend reviewing the privacy policies and terms of any third-party services you choose to use.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age required to consent to the processing of personal information in their jurisdiction.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or electronic storage system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfill and manage orders.
• Maintain customer accounts where applicable.
• Provide customer support.
• Meet accounting, tax, regulatory, and other legal requirements.
• Resolve disputes.
• Prevent fraud.
• Enforce our agreements and policies.

Retention periods may vary depending on the nature of the information and applicable legal requirements.

Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including:

• Access / Know: Request access to certain personal information we maintain about you.
• Correction: Request correction of inaccurate personal information.
• Deletion: Request deletion of certain personal information.
• Portability: Request a copy of certain personal information in a portable format.
• Opt Out of Sale, Sharing or Targeted Advertising: Where applicable, request that personal information not be sold, shared, or processed for certain targeted advertising purposes.

These rights are not absolute and may be subject to legal exceptions.

Where required or permitted by law, we may need to verify your identity before processing a privacy request.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

Where permitted, an authorized agent may submit certain requests on your behalf. We may require evidence that the agent has authority to act for you and may require you to verify your identity directly with us.

Marketing Communications

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in our marketing emails.

Even if you unsubscribe from marketing communications, we may continue sending transactional or service-related communications, including order confirmations, shipping updates, customer-service communications, safety information, and other non-promotional messages relating to your transactions with Mifrey.

International Processing and Transfers

Because Mifrey uses Shopify and other international service providers, your personal information may be processed or stored outside the country or state where you live.

Where applicable law requires specific safeguards for international transfers of personal information, appropriate transfer mechanisms may be used.

Complaints

If you have concerns or complaints regarding how Mifrey handles your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to lodge a complaint with an applicable privacy or data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, Services, technologies, legal obligations, or privacy practices.

When we update this Privacy Policy, we will publish the revised version on our website and update the Last updated date above. We will provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us:

Mifrey
Email: hello@mifrey.com
Phone: +1 (917) 914-2493
Website: mifrey.com

For privacy-related requests, we recommend contacting us by email so that we can verify, document, and respond to your request appropriately.